What is a Press Release?

Press releases are pro-active media messages designed to inform the public about specific events. They often contain a great deal of information about a product, service, individual, company or organization. They are typically used as public relations tools for notifying the media about what has or will transpire to gain mass exposure of their message using a third-parties distribution network. Press releases convey your message your way - "straight from the horses mouth". Publicity is the most cost-effective marketing tool there is and it's the only part of a marketing strategy that builds credibility.